C O N C E P T
Elevating the Tianmen Mountain Experience
A companion application concept for the great Tianmen Mountain
Expertise
Research, Design
Platform
iOS
Deliverable
Rapid Concept Design
The Ask
To develop a companion application concept for the Tianmen Mountain National Park, located in Zhangjiajie China. This concept was completed within 24 hours. Yes—24 hours. The purpose of this concept was to communicate the potential of unlocking a richer experience with a companion app and beacon technology.
The Audience & Research
Based on direct data from the Tianmen Mountain Nation Park, we identified the key audience as Internal (Hunan and surrounding city visitors) and External (International tourist visitors).
